Why are my impressions so low compared to the number of visitors on my site?

Our statistics might be different from yours as we only count impressions but not visitors or page-views. We score impressions only when our Pop ads are opened and seen by a visitor to your website. The ad opens with a specific frequency to a unique user.

To maximise your profit, ensure to follow our recommendations:

• Some users have Adblock extensions, that prevent them from receiving impressions.
• Make sure that our ad channel codes are placed on all your pages.
• If your visitor closes ad pages before they had been fully loaded, we don’t count it as an impression.
• Some mobile devices don’t serve pop-under ads so we propose you to use our mobile-optimized ad formats to maximize coverage across devices.