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What will happen to my ads fund if I click the ADD budget button?

Advertisers often ask this question regarding the advertising fund balance when viewing the IgniterAds dashboard or when creating any new ads. Follow the description below for a further explanation:

1. Let’s say that an example of your latest advertising fund balance is worth $1,005.00.

2. Then, you created a new CPC banner ad with $100 of Ad Total Budget. To finalise the ad creation, you click the ADD button as in the screenshot below.

3. Once you click the ADD button, your advertising budget balance changes from $1,005.00 to $905.00. This is because $100 has been deducted from the remaining $1,005.00.

But suddenly, you need to change the ad, such as changing the CPC Rate or Ad Daily Budget, and you need to press the BUDGET CANCELLATION button to cancel the previous setting.

4. Has your $100 advertising budget disappeared without your knowledge? No. Take a look at the screenshot below. Your $100 fund has been refunded to your advertising balance, bringing the total back to the original of $1,005.00.

5. However, what if your ad campaign has been running for a few days and as many as 100 clicks have been used, e.g. 100 x $0.10 equals $10.00 (for CPC) or 5 x $2.00 equals $10.00 (for CPA)? Then, if you click the BUDGET CANCELLATION button, only $90.00 will be refunded back into your advertising balance.

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