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Differences between CPC, CPM, CPA, CPC/CPM/CPA and POP for Publisher

1. CPC:

This is the classic Cost per Click. You will get paid when your site visitor clicks the ad.

2. CPM:

Cost Per Mille. You will get paid based on impression. A single site visitor is equal to one impression.

3. CPA

Cost Per Action. You will get paid based on user action such as a sale, registration, file download or a survey. CPA is the highest-paid ad compare to CPC and CPM.


Suppose you want to get paid for both CPC, CPM, CPA. This is highly recommended.

5. POP

Same as CPC, you will get paid based on click when a visitor visits your site.

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