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Native AD campaigns

Specifications and design guidelines

  • Title: 65 characters
  • Description: 75 characters
  • Image:
    • 200×200 (most recommended)
    • 300×200
  • File type: jpg or png
  • File size limit: 2 MB

Content policies

All campaigns and ads must comply with the following policies:

Campaign policies

  • Landing pages must not be of poor quality (contain typos, misleading images, empty pages, etc.).

Unacceptable (screenshot will be updated)

Acceptable

  • The use of a brand logo is prohibited if the campaign doesn’t promote this brand (e.g, eCommerce-related brand products or offers). Pictorial and textual references to a brand are permitted if there are no statements that promotions are granted on behalf of this brand. The use of a brand logo is permitted if this logo is placed on the promoted product.

Unacceptable (screenshot will be updated)

Acceptable

  • Sexually provocative or suggestive texts/images/icons/offers are prohibited. (images with full or partial nudity (e.g., bare chest), sex toys, images of sexual intercourse, genitals, masturbation, etc.) Unacceptable: “Hot girls are waiting for you!”, “Milfs want to have sex with you”, “Girls for the one-night stand”. Acceptable: “Girls want to chat ALL NIGHT”, “Say hi to your future girlfriend in-app”.

Unacceptable (screenshot will be updated)

Acceptable

  • The use of the words “Google”, “virus”, “malware”, “threat” and similar ones are not permitted in any context related to the risk of data loss or a security breach. Only messages that suggest checking a phone/computer/ browser are permitted. Real offers to protect user privacy or security (for example: VPN services) are also permitted. Unacceptable: “Your phone/browser is not protected”, “Your phone is infected”, “Your personal data will be deleted”. Acceptable: “Boost your smartphone speed!”, “Protect your privacy with Free VPN”.

Unacceptable (screenshot will be updated)

  • Violent and brutal texts and offers are prohibited. Unacceptable: “Husband stabbed his wife after he found out…
  • Texts with the words ‘prostate’, ‘viagra’, ‘potency’ etc. are prohibited. However, harmless statements are allowed (e. g. “Useful tips for men on how to return the male power”). We allow landing pages that have non-sexual terms for ‘prostate’, ‘potency’ etc. (the promoted product needs to be a dietary supplement; if it is medicinal drugs, the landing page will be rejected).

Acceptable

  • The use of celebrities or politicians’ names for “fake news” promotion or negative representation of the individuals featured is not allowed. It is forbidden to promote the product/diet on behalf of a celebrity.Unacceptable: “Breaking: {Name Surname} is dead!”. Acceptable: “ANYONE can profit from Bitcoin. Bill Gates explains why…

Unacceptable (screenshot will be updated)

Please note: your landings pages, texts, images, and creatives must comply with the policies above. These guidelines are not exhaustive, and we will reject or remove any campaign’s items that we believe to be harmful to our publishers or users, even if the campaign items otherwise comply with all of our guidelines.

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