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Differences between CPC, CPM, CPA and POP for Advertiser

1. CPC:

This is the classic Cost per Click. Your ad spends will be based on per click by a visitor.

2. CPM:

Cost Per Mille. Your ad spend will be based on impressions. A single site visitor is equal to one impression. Per mille equal to 1000 visitors.

3. CPA

Cost Per Action. Your ad spend will be based on user actions such as a sale, registration, file download or a survey. CPA is the most favorable ad by publishers compare to CPC and CPM.

4. POP:

Same as CPC, your ad spends will be based on per click by a visitor.

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