Differences between CPC, CPM, CPA and POP for Advertiser

1. CPC:

This is the classic Cost per Click. Your ad spending will be based on per click by a visitor.

2. CPM:

Cost Per Mille. Your ad spending will be based on impressions. A single site visitor is equal to one impression and per mille equal to 1000 visitors.

3. CPA

Cost Per Action. Your ad spending will be based on user actions such as a sale, registration, file download or a survey. CPA is the most favourable ad by publishers compare to CPC and CPM.

4. POP:

Same as CPC, your ad spends will be based on per click by a visitor.