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Prohibited Content, Products and Services

LAST UPDATES: November 8, 2020

When ad content is good, everyone will love it!

The thing that sets our ad content apart from other advertising platforms is the quality of the ads.

To make this difference, we provide guidelines to understand what ads are allowed to be promoted on our platform. You should be aware that IgniterAds reserves the right to control, approve or reject any advertisement for any reason at our sole discretion, even after post-launch if we find the content unsatisfactory at the second inspection.

Also, both advertisers and publishers can choose to block ads that they do not feel resonate with their brands or site content.

If you have any questions, don’t hesitate to reach out to our friendly Support team.

Hopefully, your ad will be distributed on our platform soon!

Prohibited Categories

Abortion and Contraception

  • Content related to abortion is prohibited.
  • Promotion of prophylaxis and contraceptives is prohibited.

Adult

  • No promotion or sale of any adult or porn related products.
  • Content should not be overly sexual, nude, display or focus on specific parts that excite the audience.

Controlled or Illegal Substances

  • No promotion or sale of illegal, prescription or recreational drugs.
  • Products containing tobacco whether in electronic form or not, are prohibited.
  • Products such as vape whether it contains tobacco or not are prohibited.
  • Promotion of hemp-based CBD (cannabidiol) products with little to no THC is acceptable in countries where CBD is legal.
  • Promotion of investments or stocks relating to marijuana is acceptable.

Fake News

  • Ads that aims to make the audience believe fake news is prohibited.
  • Ads that are intended to deceive the audience into believing that they will enter a website that contains legitimate news or content are prohibited.
  • Ads in the form of propaganda are prohibited.
  • Ads that disguise themselves as advertisements but lead to content that displays propaganda or hoax are prohibited.

Hate, Violence, or Discrimination

  • Prohibited:
    • Defamation against individuals, organizations or groups of society.
    • Classify, categorize or separate any individual or group of people according to race, ethnicity, ethnicity, sex, skin color, age, gender, family status, disability or medical status.
    • Harmful or exploiting minors.
    • State the position in politics.
    • Includes the use or promotion of weapons or explosives.

High Risk of Fraud

  • Ads that encourage high-risk investments, money-making schemes and get rich schemes are not allowed.
  • Payday Loans or Cash Advance Loans are allowed.
  • Penny Stocks, CFDs, Binary Options, or Forex are allowed.
  • Only certain brands of TV / Movie streaming boxes are allowed.
  • Only specific ads for tactical flashlights are allowed according to the permission of a state or country.

Malware

  • Ads that point to a website or content that contains spyware, malware, viruses or trojan horses or any method designed to infiltrate or break-in or damage a computer system or access user information without the user’s consent are prohibited.

Religion

  • Ads may not have content such as supporting or promoting one religion over another.
  • Ads may not have content or display or any form of hatred toward other religions.

Sexual Enhancers

  • Products to improve erectile function for men are not allowed.

Unsafe Products or Supplements

  • No herbal supplements that mimic the effects of illegal substances.
  • No anabolic steroids, ephedra, or HGH (others may be added according to IgniterAds’s discretion).
  • No ‘brain pills’ or ‘smart drugs’ meant to improve cognitive function.
  • No weight loss supplements.

Restricted Categories

Alcohol

Ads may contain alcohol sales only in countries permitting the sale and advertising of alcohol products. Ads must not:

  • imply excessive drinking or that excessive drinking is therapeutic, relaxing, or stimulating;
  • show people under the influence of alcohol;
  • emphasize a product’s alcohol strength;
  • use celebrities or people/icons/cartoons or any other image that may be appealing to minors.
  • associate the consumption of alcohol to having health benefits or improving social, sexual, athletic, or professional performance;
  • associate drinking with activities that require a certain level of skill with coordination (e.g. driving or sporting activities);
  • target minors or display minors consuming alcoholic beverages;

Advertisers are solely responsible for complying with federal, state and local laws and regulatory guidelines (including age-gating where necessary). Advertisers are also solely responsible for the content of the ads they wish to display on our advertising platform.

Dating & Personals

  • Ads may not promote any sexual encounters, hook-ups and one-night stands.
  • Ads may not display and promote infidelity or casual sex.

Health/Beauty and Cosmetics

  • Photos showing results before/after using the product are not allowed.
  • No unproven or illegitimate claims can be made regarding product usage.
  • May not treat, diagnose, prevent, reverse any disease, condition or illness.

Financial Services (Restricted)

  • Content must comply with financial governing bodies.

Cryptocurrency

The following services for the cryptocurrency are allowed:

  • Digital currency exchanges
  • ICOs
  • Investment and trading advice
  • However, selected countries may decide to run cryptocurrency offers that they deem are valid in their country only.

Gambling

  • Promotions of gambling, or of sites where gambling is facilitated, are generally prohibited. The exceptions are when targeting the United Kingdom and the United States, where certain forms of gambling, such as online casinos, sports betting, and fantasy sports, are accepted.
  • The following services or promotions are accepted:
    • Apps promoting free games (such as “social casinos”)
    • Physical casinos (as destinations)
    • State-run lotteries

Negative Earned Media

  • Direct competitors cannot promote negative earned media or content that defames or otherwise compromises an industry competitor without clear disclosure.

Political Advertisements

  • All political content must have clear disclosure (ie. Promoted By [Political Party]).

Fundraising

  • Personal fundraising for individuals (e.g. raising money for a sick person) is not allowed.
  • General fundraising for businesses and/or products is acceptable.

Landing Page Guidelines

Advertising Policies

  • No Excessive Overlays or Pop-Ups:
    • A user must be able to easily close any popup advertisements or overlays that appear in connection with the landing page.
  • No Misleading Advertising Techniques:
    • Fake testimonials
    • Fake comments
    • “Too good to be true” statements or unsubstantiated claims.
    • Fake social media icons
    • Fake navigation or text/images that make a user think that it is a larger editorial site.
    • Fake site logos
    • Auto refreshing date stamps to the current date.
    • False 3rd party endorsements by celebrities or others.
    • False rumors about any person/celebrity.
    • Scare tactics to encourage users to take a specific action.
    • Countdown clocks that make a user think the offer expires (when it doesn’t).
  • Clear Disclosure Required:
    • “Advertisement” or “Advertorial” must appear clearly and prominently at the top of applicable pages. Disclosures must appear in a placement, color, and font size that is easily read by a reader.
    • Affiliate marketing sites must clearly disclose any financial relationship between the site and sponsoring advertiser in accordance with governing guidelines.
  • Required
    • Privacy Policy link
    • Contact Us link/section
      • All landing pages should have a “Contact Us” section with an actual email address, phone number, or physical address. An empty form to email the site owners is not enough.
        • Financial landing pages should include an actual physical address.
    • Landing pages that are promoted in Germany, Austria, and/or Switzerland (D/A/CH region) must include an Impressum (imprint) as required by the German Telemediengesetz (TMD).
    • Health – and finance-related advertorials may require a footer disclaimer. Here are several commonly used examples:
      • Health
        • This product is not intended to diagnose, treat, cure, or prevent any disease.
        • Results may vary / may not be typical. Reviews or testimonials may be fictionalized.[‘Results may vary’ or’Results may not be typical’ should also be placed next to any before/after images on the landing page.]
        • This information does not constitute medical advice and it should not be relied upon as such. Consult with your doctor before modifying your regular medical regime.
      • Finance
        • This is not considered to be investment advice.
        • Testimonials/success stories may be fictionalized / should not be viewed as expected results.
    • Video players on landing pages should feature proper functionality (pause and mute buttons, a time bar, and a slider). The landing page should also describe the contents of the video.

Authenticity

  • Content should not include trademarks or logos that are confusingly similar in design to that of third parties.
  • Links in content must be labeled accurately and must link to the page or pages reasonably expected by the reader.
  • Content cannot be copied from another site or violate copyrights. Any plagiarized content without clear disclosure of authorship will not be allowed.

Competitor Widgets

  • Additional sites may also be required to display the IgniterAds widget for all IgniterAds referring traffic.

Page Format

  • Landing page must not be a PDF

Image Guidelines

Thumbnail Images (Including Cartoons or Animations) Cannot Include:

  • Drugs or drug paraphernalia
  • Imagery that is designed to provoke, offend, or shock
  • Nudity or sexual imagery
  • Weapons
  • Circles or Arrows placed to highlight a specific part of the image
  • Violence, gore, or dead bodies
  • Profanity, offensive, or sexually suggestive text
  • Graphic images of physical deformities or health conditions
  • Zoomed in body parts
  • Before/After Photos
  • Symbols or Imagery of Hate Speech
  • Politicians/Celebrities for Product Endorsement
  • Political or Religious Symbols

Quality & Appearance

  • Images must be good quality.
  • Images must be clear, recognizable, and properly oriented.
  • Images that have been altered with Photoshop or other graphic editing software will not be permitted.
  • GIFs are not permitted.
  • Images must not include a video player icon.
  • All images must be relevant to the linked content.

Misleading Images

  • Images cannot employ deceptive practices to entice a user to click. These include:
    • Images that use sensational tactics that are not relevant to the source material.
    • Images that pretend to be a system or site warning.

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