Introduction

If you want to create a brand awareness campaign or get many organic visitors to your site or store, use the ad pricing model method that is always relevant until today, the CPC and CPM.

Cost Per Click (CPC):

Your ad spending will be based on per click by a visitor.

Top priorities for CPC:

Visitors who click are usually interested in browsing your site and viewing your content and store. Therefore, the probability of visitors converting to a buyer is high (first priority) because they are willing to click on your ad in the first place. While the campaign for brand awareness using the CPC method is considered as a second priority.

Cost Per Mille (CPM):

Your ad spending will be based on impressions. A visitor who sees an ad (without clicking on the ad) is equivalent to one impression. Therefore, one mille of impression equals 1000 times viewed by visitors.

Top priorities for CPM:

The first priority for CPM is the opposite of CPC. The CPM method prioritises brand awareness of your product or brand and whether visitors are interested or not browsing the website is not a significant issue. Importantly, they can see your product and brand appearing on ads that appear on our publisher pages without clicking on them. If they click on your ad, then it will be a bonus for you.